Friday, November 29, 2019
The Ballad of Charlotte Dymond Essay Example
The Ballad of Charlotte Dymond Paper In this essay I am going to be comparing two pre-twentieth poems both about murders and their victims. The first is a poem called The Ballad of Charlotte Dymond by Charles Causley. This is a true story of a teenage girl murdered by her lover after he found out she had been having an affair. The second of the two poems is entitled The Laboratory by Robert Browning. This is of a similar nature to the Charlotte Dymond poem but a lot more hatred is felt in this one. Both the poems are old as in The Charlotte Dymond poem it mentions of the girl carrying shillings, which says it is not a recent poem, but more to the point, a public hanging takes place, or so it implies, which strongly suggests it is an old poem. In The Laboratory there is a more obvious clue to suggest it was old. Throughout the entire poem it uses words that no longer hold a place in the English language now days. An example of some words used in the poem like this are, signet, which is a type of ring, pliest, which means to apply and Thus which means here. We will write a custom essay sample on The Ballad of Charlotte Dymond specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Ballad of Charlotte Dymond specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Ballad of Charlotte Dymond specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In both poems the reason for the murder to take place is all connected to love. In the Charlotte Dymond poem the love felt for Charlotte by Matthew is so immense he is heartbroken to hear of her affair, confused and upset he believes he is doing her a favour and getting rid of her sin by ending her life. Matthew realises what he has done and clutching Charlottes green gauze handkerchief shows he misses her and still really loves her now she is pure again of any wrong doing. In Charlottes case I dont know if she loves Matthew the way he loves her. She has had an affair yet maybe didnt want to break his heart by telling him she was in love with someone else. I think that Charlotte holds the power in this poem. My reasons for believing this is because although she may have been dead, she is still the one that controlled what Matthew felt and she was still the one Matthew adored and worshiped. In a weird way Matthew loved her and worshiped her so much that that was because he did it. The writer does something very clever in the poem to do with who holds the power. He makes it seem like Matthew himself has no power himself in the poem. This may come across very strange as he is the murder but really the power he holds in the attack, is all in the razor. The writer gives the razor a life of its own, giving the impression that Matthew is not doing anything wrong; it is the razor doing the crime. He does this in the line Where all around the razor, had written its red name. In The Laboratory the murderer has no feelings of love towards her victims. I say victims because not only is the victim the one about to be murdered but also the king, as she wants to see him upset and suffering by watching his loved one die. I think in this poem the murder is all down to her wanting the power by being with the king. If she is the kings wife she sees herself as been rich and wealthy with a lot of respect and power. Also the feelings of hatred felt by the murderer may have been provoked by the lack of respect shown to her by the king and his lover. They think she is crying in a church and praying for them, so instead thinks she will prove them wrong by doing something else, something they wont be expecting. The power in this poem is mainly in the murderer as she is the one with the weapon, and unlike in the other poem does not feel one bit sorry for her victim. The murders in these poems are very different in their method. In The Charlotte Dymond poem, Matthew slits her throat with a razor and then crushes her chest with a rock. I would imagine that this sort of a murder would have been very quick but while in lasted, very painful indeed. The action of crushing her chest gives me the impression that Matthew was trying to crush her heart, cause he felt she had crushed his. This sort of a murder was put across by the poet as a violent and bloody murder. He creates this image by using the words flood and blood together. It is like you can see her drowning in her own puddle of blood.
Monday, November 25, 2019
Both on the job and beyond the workplace, PSU graduate business alumni
Both on the job and beyond the workplace, PSU graduate business alumni Both on the job and beyond the workplace, PSU graduate business alumni have long contributed to making the world a better place PSU and companies or organizations showing strong commitment Task PSU and companies or organizations showing strong commitment Introduction Alumni from PSU usually contribute to the society in different ways when intending to make the world a better place. As such, behaving in accordance with the norms of the society is one such strategy. In doing so, these graduates generally utilize their skills attained during studies in their respective areas. To strengthen their contribution to the society they normally associate themselves to a given alumni by striving to uphold the principles. Concurrently, companies have been collaborating with these graduates in promoting the society (Shook, 2010). For example, Microsoft Corporation usually incorporates graduates efforts when undertaking different roles in the society. In most cases, they introduce some of the skilled graduates from PSU into the corporate world by recruiting them to their association for the benefit of the society. However, Microsoft is not only striving to make the world, a better place at the workplace, but they are also doing so beyond the workplace (Shook, 2010). Another company that has promoted ethics that makes the world a better place in their operations is Apple Inc. The organization is reputable for uniting alumni from different institutions and then integrating their skills into their operations. Companies committed to making the world a better place Microsoft is a corporation that has shown commitment to making the globe a better place as evident in their handling of business affairs. The company has been recognized globally as an organization with the interest of the society at heart. Microsoft has not only concentrated in profit making, but they have also enhanced the development of societies (Jones, 2007). Their business recognizes ethics and practices that are expected of individuals from all over the globe regardless of their backgrounds. This is evident when Microsoft promotes honesty as one of their core values in business. In my own opinion, honesty is integral for success in any field that an individual or an organization focuses on. Besides, Microsoft embraces diversity by appreciating efforts of persons from dissimilar areas. They have shown commitment to their fair recruitment process of graduates from different institution into their organization. For example, recruiting qualified graduates from institutions such a s PSU provides an opportunity for businesses for tapping into individualsââ¬â¢ creativity. In addition to, improving the society, the company creates awareness amongst individuals in various ways such as educating them on how to use products that will make their lives better (Jones, 2007). Lastly, Microsoftââ¬â¢s innovation has targeted solving different societal problems such as enhancing real time communication. To me, this is the most advanced ethical way that a company can use in conducting business operations when intending to develop the society in which they belong. I believe that promoting corporate social responsibility (CSR) makes an organization succeed. Indeed, Microsoft Corporation has been responsible in doing this for years. As a company striving to lead globally, Microsoft Corporation has come up with strategies that help different members of the society in various ways (Shook, 2010). As such, the company has initiated community projects that promote the development of infrastructure in the places that they operate. In my own opinion, practices that show a concern for the environment and the society always make the world a better place. In advertising for their products, they usually consider the impacts that their products have to their consumers. Apple Inc is also a unique organization that allows for innovation in its operations. The company has collaborated with other institutions in conducting research for devising nouvelle ways of solving societal problems. Apple Inc is also unique by being considerate in offering products that serves their clients in different ways. For example, they consider consumers with challenges such as hearing capability when coming up with products for use by the disabled. Moreover, they sponsor institutions that enlighten the society in various ways that promote unity within the globe. Apple Incââ¬â¢s mutual relationship with their employees and consumers has contributed to their recognition as a great world brand. The company has collaborated with institutions that promote the communities health wellness. Ethically, Apple Inc has been philanthropic by offering donations to various institutions that care for the societyââ¬â¢s welfare, such as organization concerned with sustaining the environment. According to Shook (2010), certain principles makes Apple Inc outstand as an organization; their principles of originality in product development and their respect for diversity has enable the company tap into different potential from the graduate market, who have helped the company come up with different innovations. They come up with different packages for different individuals. Conclusion Organizations such as Microsoft and Apple Inc that embrace ethical practices will continue to lead other businesses globally based on various reasons. Their capability to tap into individualsââ¬â¢ potential when initiating graduates who will help them enhance innovation in their business is one such case. Their values recognize diversity and embraces innovation; thus, contributing to their success. To maintain this success, they have to continue embracing ethical business practices to avoid challenges that might arise in future. References Jones, E. (2007). The better world handbook: Small changes that make a big difference. Canada: New Society. Shook, R. L. (2010). Heart & soul: Five American companies that are making the world a better place. Dallas, TX: BenBella Books.
Thursday, November 21, 2019
Internet will misleading children Essay Example | Topics and Well Written Essays - 2000 words
Internet will misleading children - Essay Example Hence, this paper will center on pornographic issues with the intention of knowing how children can access such pornographic information as well as how it affects them. It must be mentioned that most parents do not know when their children or wards have the access to the internet. This makes it to be rather more risky. The influx of smartphones to the market helped in the acceleration of childrenââ¬â¢s desire to view and read what was posted in the internet. At least, they do not need large computers or laptops to view and illicit materials. Their smartphones in the hands is an enough access to the internet world. It should be known that there are two major contents or materials which children always look for in the internet; written materials, pictures, and YouTube materials. YouTube refers to internet contents that are videoed. With the social media, instant messages become something that will always appeal to children. Children visiting the social media sites like facebook, Black Berry Messenger (BBM), tweeter, and some other social media are always vulnerable especially when they have friends with bad influence. Since the purpose of the social media is to relate and communicate with each other using the social media network, some sexual predators use it as a means to lure vulnerable children to sexual fantasies. The sexual predators do this using text messages, pictures, and the YouTube. They sent erotic instant messages to small children with the aim of arousing them sexually. This includes the use of profane and romantic words in the messaging. Children who are more vulnerable always fall prey to this kind of message by being sexually aroused. In the social media network, communications are also possible through pictures and YouTube. Children visiting the social media network always fall into the various url, pictures, and YouTube video, which they can enjoy for ours at the ignorance of
Wednesday, November 20, 2019
Theories of punishment Term Paper Example | Topics and Well Written Essays - 750 words
Theories of punishment - Term Paper Example Crime and punishment consider the philosophical concept of cause and effect. Crime causes suffering, pain, and losses to someone. Punishment also causes suffering, pain, and losses (ââ¬Å"Crimeâ⬠). Punishment is the effect in the form of penalty inflicted on an offender through a judicial procedure. Society imposes retribution on an individual who committed an act that public laws forbid. Society has numerous answers to the issue why an offender should be punished. Some of them are to stop them from committing further crimes, tell the victims that the society disapproves the act, and share their feelings, stop others from doing similar acts, and protect the community. The set forth above review indicates that society tries to punish all offenders who commit index crimes. Whether a sentence is carried out or not is exclusively law enforcement and judicial authorityââ¬â¢s tasks and only statistical appraisal can confirm it, which is beyond the scope of this assignment. An inde x crime is committed willingly and non-index ones are perpetrated non-willingly. Non-index crimes consist of non-physical confrontation. For example, violation of liquor laws is a non-index crime, which does not cause pain, loss and suffering to another person. It is a non-index crime. ... The concept of utilitarian theory is: Does consequence (result of punishment) relate to the happiness of the largest number? Punishment in this theory works for the prevention of future crime. Retributive theory is past oriented and it seeks retribution from offenders for their crimes. It also conveys to the offender that the purpose of the punishment is to impose moral responsibility, and punishment does not account offender's future conduct. The salient feature of the above analysis points to the fact that society is more eager to punish those whose crimes consist of physical confrontation. We can conclude that non-index crimes are punished less often. The described above definition of the index and non-index crimes states that index crime consists of physical confrontation and non-index crimes consist of non-physical one. For example, homicide, forcible rape, robbery, and aggravated assault cannot be committed without physical contact with the victim, while fraud, forgery, gamblin g, drug abuse, and disorderly conduct do not involve physical contact. That is why index crime, as a whole, causes more physical harm and financial loss than a non-index crime. According to the FBI report, property crimes in 2011 resulted in estimated losses of $156.6 billion (ââ¬Å"Crime Statistics for 2010â⬠). Part II The criminal justice system in general uses two punishment theories: utilitarianism and retributivism. The first theory states that criminal lawsââ¬â¢ purpose is to prevent future harms while the following states the purpose is to punish past wrongs. Retributive justice has undergone different criticism. One of them defines that punishment for the same crime is different in different jurisdictions of the same country.
Monday, November 18, 2019
Grant Proposal Essay Example | Topics and Well Written Essays - 1000 words
Grant Proposal - Essay Example Statistical data from WIC tell us that 50% of the new mothers in this area initiate breast feeding but only 14.5% maintain breast feeding (WIC). This implementation plan will put into place a peer to peer breastfeeding program. The aim would be to improve the numbers of maintained breast feeding mothers and infants. The program is a peer to peer (buddy program) to support mothers attempting to breast feed. As noted, many women initiate the attempt (50%) but those who manage to continue are only (14%). There are many reasons for this, some of which are lack of support, confusion, fear, and anxiety (Stube, 2009). The primary goal of this program would be to increase the numbers of women who are able to maintain breast feeding. Keeping mothers breast feeding at least the first few months could improve the health of both mother and infant (Stube, 2009). It has been shown through several recent studies that peer coaching improves the continuation of breast feeding. Hoddinott, Chalmers, and Pell (2006) supported the fact that in some areas this has increased up to 35%. This is further supported by a quasi experimental evaluation done by Olson, Haidir, and Vanggel et. al. (2010) in which they found that peer to peer counseling improved initiation by 27 points and increased duration by 3 week. In Bangaladesh Hollander showed that peer counseling increased breast feeding at five months by 70% and Shafer, Vogel, and Vigas (2009) showed in their randomized control trial, an increase of 6% initiation and 9% continuation in rural low income women. Referral Peer support is provided through a network of volunteers that are trained in the problems related to breast feeding as well as having been successful at breast feeding themselves. This training will be initiated through the WIC and LaLeche League International program to assure that the new mothers are getting the support that is needed. The idea is to choose a supporting peer that has the same culture and socioeconomic background as the mother to be supported. The new mother may be referred in several ways including WIC, Public Health, Food Stamps, physician, social services, self referral and others. Access Once the mother has been referred she is contacted by a peer and given information, including classes that she can attend that prepare her for the breast feeding process. This includes such procedures as needed to harden nipples, decreasing pain on initiation of breastfeeding. After childbirth, the provide nonmedical assistance as needed to reduce frustration and anxiety in the new mother who is attempting to breast feed. This includes the mother who goes back to work. Often, the transition from breastfeeding to pumping and bottle feeding is extremely difficult (Dennis, Hodnett, & Gallop, 2002). The peer who has been successful through this transition can help quite a lot in improving this transition, keeping the mother breast feeding for a longer period of time. This program would be based in the community clinics in each of these counties but the peers are available through the hospital setting as well as phone. Telephone counseling and support are available 4 times per day. Peer Training Peers will be expected to attend classes on basic breastfeeding management, nutrition, infant
Saturday, November 16, 2019
Modeling CALL programs in EFL Flipped Classrooms
Modeling CALL programs in EFL Flipped Classrooms Modeling CALL programs in EFL Flipped Classroomsà to Enhance Achievement and Language Learning Attitude Abstract Computer software has been widely used for teaching English language in flipped classrooms. The present study supplied a practical example of integrating Computer-Assisted language Learning (CALL) programs in English courses to flip the teaching process. The kind of CALL integration addressed in this study has allowed much more flexibility in delivering instruction to diverse groups of English learners or at best, to implement individualized instruction. Examples of modeling CALL programs in teaching listening, pronunciation, reading, writing, and vocabulary were implemented in this study. Sixty students (30 control group and 30 experimental group) studying at King Marriott Higher Institute for computer participated in this study. The control group studied through the regular non-flipped classroom while the experimental group studied through implementing CALL programs to flip the classroom. Following the Quasi experimental pre-post design the study was conducted during the first seme ster of the academic year 2016-2017. The results of the study showed that CALL programs in flipped classrooms have improved the students language learning attitude and averaged examination scores to a statistically significant extent. Key words: CALL, flipped classroom, attitude, individualized instruction 1. Background Introduction to CALL What is CALL? The acronym CALL represents a term that stands for Computer-Assisted Language Learning. It refers to manipulating computers in language teaching and learning. Traditionally, it is used as a means of teaching and assessing particular language items. Following the traditional CALL process, the learners are first introduced a rule and different examples, then, they practice varied exercises to test their knowledge of the rule and finally, the computer gives appropriate feedback and awards marks in records to be later checked by the teacher. Levy and Hubbard (2005) define CALL as the field that is concerned with how the computer mediates between the language learner and language learning objectives (figure 1). Figure 1. Levy and Hubbards 2005 conceptualization of CALL Levy (1997, p. 1) defines Computer-assisted Language Learning (CALL) as the search for and the study of computer applications in language teaching and learning. Beatty (2003, p. 7) gives a broad definition of what may go on in computer-assisted language learning (CALL), Beatty gives a definition of CALL that accommodates its changing nature that is any process in which a learner uses a computer and, as a result, improves his or her language. Furthermore, CALL includes issues of material, design, technologies, pedagogical theories and of instruction modes. CALL materials include those which are mainly made for language learning and those which adapt the existing computer-based materials, e.g. video and other materials (Beatty, 2003, pp. 7-8). The History of CALL For more than three decades, computers have been used in language teaching. Three main stages represent the history of CALL: Behaviouristic CALL, Communicative CALL and Integrative CALL (Warschauer Healey, 1998). Each stage corresponds to a certain pedagogical approach. Behaviouristic CALL Influenced by audio-lingual teaching method, Behaviouristic CALL was emerged in the late 1960s and used widely in the 1970s. This stage was characterized by using repetitive language drills, known as drill-and practice. The computer represented a mechanical tutor that never allowed students to work individually, which in turn inhibited motivation. It also implied using extensive drills, grammatical explanations and translation (Warschauer Healey, 1998). Communicative CALL The Communicative CALL initiated in the 1980s after rejecting the behavioristic approach to language teaching theoretically and pedagogically. At this time, personal computers were paving the way for students to work individually at schools. Corresponded to cognitive theories, Communicative CALL considered learning as a process of discovery, expression and development. Advocates of Communicative CALL debated that computer based activities should focus more on using communication forms. Furthermore, software including simulations and text reconstruction program was widely used and developed in this period. Therefore, Communicative CALL focused on what the students did with each other while working at the computer rather than what they did with the computer. Interactive CALL Interactive CALL replaced communicative CALL which began to be criticized by the 1990s. Thus, teachers used more social and learner-centered methods in a response to new second language acquisition theories and socio-cognitive trends. Language learning in authentic social contexts was emphasized at this time. Content-based project-based and task-based approaches were applied to integrate learners in authentic environments, and to integrate and use various skills of language learning. In such integrative approaches, learners try to use a variety of technological tools and progress a continuing process of language learning instead visiting the computer lab once a week for conducting separated exercises. Types of CALL Programs Davies, Hewer, Rendall, and Walker, (2004) divide CALL programs into: Specific CALL software: They are specific language learning programs designed to develop, facilitate the language learning process, like language learning CDs, language learning websites and quizzes. Generic software: They are general computer software designed for general purposes, like word-processors, presentation software, and spreadsheet, that can be used in language learning. Web-based language programs: They are online language learning programs like concordancers, online dictionaries, online encyclopedias, news/magazine sites, etc. Computer-mediated communication (CMC): programs for online oral and written communication like email programs, online asynchronous and synchronous chat, discussion forum, etc. Warschauer (1996) divides CALL programs and applications into two main categories; computer as tutor programs and computer as tool programs. Computer as a tutor refers to CALL programs designed for teaching grammar, listening, pronunciation, reading, text reconstruction, vocabulary and writing. Computer as a tool refers to the most common use of a computer as a tool, and probably the usual use of computer programs for language learning, as word processing programs, grammar checkers, concordancers and collaborative writing. Advantages of computer in language teaching and learning Teaching and learning technologies become one of the most effective areas in the educational system, especially in language learning (Reinders and Thomas, 2012). Today the number of teachers and students using computers and the Internet to teach/learn a second language has increased due to the technology advances (Han, 2008). In order to analyze the advantage of using computer in language learning, Li-Yun Lu and Tang (1996) divide the advantages into three types: the inherent nature of the computer; The benefit of the teacher; the benefit of the learner. The inherent nature of the computer The computer can handle a much wider range of activities, and much more powerfully, than other technological aids. It offers a two-way learning session with the student. The computer can assess the students response. It can also display messages, take the student through subsequent attempts at a question, and even take the student to a different section of package, depending on the nature of the response. The benefit of the teacher The computer presents several aspects of particular promise. Prominent among these is its versatility in handling different kinds of material. For example, the simplest is the one-way presentation of information, in the form of text, graphics, audio and video. Also, the computer can handle question-and-answer routines, simulated dialogues, hypothesis testing, and many other types of exercises. The benefit of the learner The computer also offers many advantages for the learner. Access is one of the benefits. The computer offers the student the choice of when to study particular topics and how long to spend on them. The flexibility makes many educational courses accessible to students who would otherwise have no chance to take them. It is not a dream to make the distance teaching. Many computers can be linked by telephone on special landlines. Alternatively, teachers can send tapes or discs of their materials through the post. Whatever the factors of time and distance, the computer retains its potential for personalized instruction. There is no low attention period as the student waits for his or her turn to come round in class. On the contrary, each student has the computers full attention and can work at the speed best suited to the individual. Flipped Classrooms What is a flipped classroom? The flipped classroom is a recent model of pedagogy in which the regular lecture and assignment elements of a course are reversed. In other words, activities that have traditionally taken place inside the classroom now take place outside the classroom and vice versa. For instance, instead of having lectures during sessions at university, students gather the information largely outside of sessions, by reading, watching videos and listening to podcasts or other audio format (Centre for Academic Development and Quality, 2016). Tucker (2012) adds there is more than one model for flipping the classroom, the core idea is to flip the regular instructional approach: with the help of teacher-created videos and interactive lessons, instruction that used to take place in class is now accessed at home, in advance of class. The classroom becomes a place to deal with problems, advance concepts, and to engage in collaborative and active learning. In contrast to the lecture format, in flipped classrooms the role of the lecturer changes from being a presenter of content to a learning coach. Bergmann, Overmyer and Willie (2011) state that the lecturer is no longer the sage on the stage but the guide on the side. Students become active learners instead of relying on the lecturer as the disseminator of knowledge. Advantages of the flipped classrooms Flipped classrooms have may learning advantages related to sustainable learning, engagement and interaction. Bergmann, Overmeyer and Willie (2011) include several advantages for the Flipped classroom: 1- lifelong learning: learners depend on CALL programs to learn the content before coming to classrooms. Such method of acquiring knowledge, is a lifelong learning skill. 2- Material engagement: in classroom learners complete different active learning exercises that reflect the applications, implications and controversies associated with the material. This engagement highlights the importance of the material in the learners everyday lives and helps them relate to the topics. 3- interaction between learners and faculty: class periods are specified to interactions among the learners. This strategy shifts the focus of learners from the front of the classroom. The flipped classroom moves the faculty teacher from the stage to one-on-one interacting with the students. 2. Method 2.1. Participants and location The study was conducted at the King, Marriott Higher Institute for Computer Science, Alexandria, Egypt during the first semester of the academic year 2016-2017. 60 students (30 control group and 30 experimental group) participated in the study. 2.3. Treatment Two units from CommercialTechnical English Terminology Textbookà ¯Ã â⬠ºÃ ¯Ã¢â ¬Ã ªÃ ¯Ã à were used in this study (Unit 1: Introduction into Business English and Unit 2: Recruitment). The control group studied the two units through the regular non-flipped classroom. The experimental group studied the units through implementing CALL programs to flip the classroom. The researchers introduced the proposed CALL programs and how to use them during the introductory session. 2.4. Instruments 2.4.1. Achievement Test The researchers conducted an achievement test to assess the participants performance. The test is composed of three parts; the first evaluates communication skills, the second assesses vocabulary acquisition and the third is reading comprehension. (appendix I). 2.4.2. Attitude Survey To assess the participants attitudes toward the flipping classrooms in English language learning, the researchers conducted an attitude survey (appendix II). The researchers followed Lickerts 5 range scale in conducting the survey. 3. Results 3.1. Achievement Hypothesis One There is a statistically significant difference between the mean scores of the experimental group students and that of the control group in the post application the achievement test in favor of the experimental group students. To verify the validity of the previous hypothesis independent samples t-test was used. Table (1) shows the significance of difference between the mean scores of the control and the experimental group students in post-testing. Table 1 Significance of difference between the mean scores of the experimental and the control group students in post- testing Group Mean Std. Deviation Levenes Test df t Sig. Control 13.4 1.79 F Sig. 58 5.35 .001 Experimental 15.7 1.57 .31 .57 The data presented in table (1) reveals that Levenes Test F (Equality of Variances) equals 0.31 which is significant at 0.57, t value is (5.35) and significant at 0.001, and df equals 58 which means that there is a statistically significant difference between the mean scores of the control and experimental group in post-testing. 3.2. Attitudes Hypothesis two: Participants have positive attitudes toward flipped classrooms in English language learning. Results of attitude survey are presented in the following table. Table 2 Students attitudes toward flipping the classrooms in English language learning Statement Strongly agree Agree Indecisive Disagree Strongly disagree 1. The flipped strategy helped me to study individually according to my pace. No.12 (41.4%) No.13 (44.8%) No.3 (10.3%) No.1 (3.4%) No.0 (0%) 2. The flipped strategy attracted me to study more outside the classroom. No.11 (36.7%) No.14 (46.7%) No.3 (10%) No.2 (6.7%) No.0 (0%) 3. The flipped strategy helped me to get more knowledge and information. No.9 (30%) No.15 (50%) No.5 (16.7%) No.1 (3.3%) No.0 (0%) 4. In-class activities enhanced what I studied outside the classroom. No.9 (30%) No.16 (53.3%) No.5 (16.7%) No.0 (0%) No.0 (0%) 5. In-class activities make the teacher available to answer questions. No.18 (60%) No.11 (36.7%) No.0 (0%) No.1 (3.3%) No.0 (0%) 6.Working with colleagues collaboratively in class makes me more active. No.9 (30%) No.16 (53.3%) No.4 (13.3%) No.1 (3.3%) No.0 (0%) Close inspection of the data presented in the previous table reveals that the participants have positive attitudes toward flipping the classrooms in English language learning. 4. Discussion The researchers implemented different CALL programs in this study like Natural Reader, Corpus concordancing, online listening Lab and PowerPoint presentations. The selected training units were explained and presented through PowerPoint program and were given to the experimental group students to be studied outside the classroom. Also, the experimental group students were trained during the introductory session on a cocordancing program for enhancing vocabulary acquisition and the natural reader program for developing reading skills. Experimental group students were trained to study the proposed units outside the classroom and to practice different activities in the classroom to enhance what they have studied. On the other hand the control group students studied with the regular method, i.e. explanation in the classroom and activities outside the classroom. After finishing the treatment (2 units) both the experimental and the control group students sat for an achievement test and the experimental group students completed an attitude survey related to the flipped classrooms. The mean scores of the control and the experimental group were 13.4 and 15.7. The results of the achievement test highlights the effectiveness of flipping the classrooms. Furthermore, the results of the survey proved that experimental group students agreed upon flipping the classrooms. References Beatty, K. (2003). Teaching and researching computer-assisted language learning. New York: Longman. Bergmann, J., Overmyer, J., and Willie, B. (2011). The flipped class: What it is and What it is not. The Daily Riff. Retrieved from http://www.thedailyriff.com/ articles/the-flipped-class-conversation-689.php. Centre for Academic Development and Quality (2016). CADQ Guide: The flipped classroom. Nottingham Trent University. Retrieved from www.ntu.ac.uk/cadq Davies, G., Hewer, S., Rendall, H., Walker, R. (2004). ICT4LT Module 1.4: Introduction to computer assisted language learning (CALL). http://www. ict4lt.org/en/en_mod1-4.html. Han, W. (2008). Benefits and barriers of computer assisted language learning and teaching. US-China Foreign Language, 6(9), 40-43. Levy, M. (1997) CALL: Context and conceptualization. Oxford: Oxford University Press. Levy, M. and Hubbard, P. (2005). Why call CALL CALL? Computer Assisted Language Learning. Vol. 18, No. 3. Li-Yun Lu and Tang, F (1996). Computer-Assisted Language Learning. NYU School of Education Department of Teaching and Learning-Multilingual Multicultural Studies TESOL. Reinders, H., Thomas, M. (2012). Contemporary computer assisted language learning. Retrieved from http://www.eblib.com. Tucker, B. (2012). The Flipped Classroom. Education Next. Retrieved from www. educationnext.org. Warschauer M. (1996) Computer Assisted Language Learning: an Introduction.In Fotos S. (ed.) Multimedia language teaching, Tokyo: Logos International: 3-20. Warschauer, M., Healey, D. 1998. Computers and language learning: an overview. Language teaching forum. 31, Pp.57-71. Appendices Appendix I Achievement Test I- Complete the following conversation. (7 pts) Operator: Hello, Frank and Brothers company, ? John: This is John Robert. Can I have extension 3421? Operator: Certainly, . . David: Jack Richardsons office, David speaking. John: John Robert calling, is. ? David: Imsorry hes out at the moment. Can ? John: Yes, Could you ask him to . at 9147 6320. Its urgent. David: Could you the number please? John: Yes, thats 9147 6320, and this is John Robert. David: Thank you Mr Robert, Ill make message. John: Thanks, bye. David: Good bye. II- Insert the following words in the gaps in the text below. (9 pts) Many People looking for work read the . advertised in newspapers by companies and. . To reply to an adevertisment it is to for a job. You fill the companys., and send it along with your CV and You often have to give the names of two.. . If your qualifications match the , you might be. , i.e. selected to attend an.. . III- Read the following extract, then answer the questions. (4 pts) Business is an organized approach to providing customers with different products and services they need. Also word business refers to an organization that provides these products and services. Businesses in general seek to make a profit i.e., they aim to achieve revenues that exceed the costs of operating the business. Prominent examples of for-profit businesses include Mitsubishi Group, General Motors Corporation, and Royal Dutch/Shell Group. However, some businesses only seek to earn enough to cover their operating costs. Commonly called nonprofits, these organizations are primarily nongovernmental service providers. Examples of nonprofit businesses include such organizations as social service agencies, foundations, advocacy groups, and many hospitals. Answer the following questions. 1- Define business and its main aim. 2- Show the difference between profit and nonprofit business. 3- Mention two examples of nonprofit organizations. 4- Propose a suitable title to the extract. Appendix II Attitude Survey Choose the response that best reflects your attitude 1. The flipped strategy helped me to study individually according to my pace. Strongly agree Agree Indecisive Disagree Strongly disagree 2. The flipped strategy attracted me to study more outside the classroom. Strongly agree Agree Indecisive Disagree Strongly disagree 3. The flipped strategy helped me to get more knowledge and information. Strongly agree Agree Indecisive Disagree Strongly disagree 4. In-class activities enhanced what I studied outside the classroom. Strongly agree Agree Indecisive Disagree Strongly disagree 5. In-class activities make the teacher available to answer questions. Strongly agree Agree Indecisive Disagree Strongly disagree 6. Working with colleagues collaboratively in class makes me more active. Strongly agree Agree Indecisive Disagree Strongly disagree à ¯Ã â⬠ºÃ ¯Ã¢â ¬Ã ªÃ ¯Ã à This book is compiled and supplemented by one of the researchers (Dr. ayman Elesery).
Wednesday, November 13, 2019
The History of Sex in the Media and Present Day Implications Essay
When I was first given this assignment it made me a bit uneasy. I was nervous about writing an extended essay on one particular topic. Being that there are so many social issues that need to be brought to light I was having a little trouble sticking to just one. However, with some guidance and encouragement I decided to finally settle with the issue of sex in the media. Within this extended essay I will attempt to shine light on the history of sex in advertisement and examples of different ads, prove sex sells any and everything, the role the media plays in our youthââ¬â¢s lives and creates hyperactive sexual development in children between thirteen and seventeen years old and how the media degrade women and associate them as mere objects. I will also provide various definitions of sex in the media, visual representation of gratuitous exposure in the media, statistics and interviews by people who support my position and oppose it. Gratuitous sexual publicity in the media is destroying our childrenââ¬â¢s youth. Which is the primary reason for my selection on this topic. I have witnessed the effects of television, music, cartoons, movies and video games on youths in my community, even in my own home. My little sister who is about 13 years old has grown up way faster than I did when I was her age, as well as my 14-year-old cousin who can already have a full conversation about sex. When asked where does she learn it from her reply is simply, television. It frightens me that they can comprehend the concept of sex and how it is done easily, but is naive about the consequences and aftermath of its actions. It angers me that the media does not tell both sides of the story; they flaunt sex, yet they do not advise you about protection and how it... ...men becomes one of a passive and vulnerable person, rather than one who is assertive and in charge. She is illustrated with her finger in her mouth and looking timidly to the side or downward. This is NOT an image of power nor respect. However the way a man is depicted in the media is quite opposite. Men are most often shown in an active posture: legs apart, firmly on the ground with his chest poked out and his arms crossed. If they are not standing they are doing something active or taking hold of a passive woman. Women are typically ââ¬Å"broken upâ⬠in the media majority of the time. In those cases, it is not just a full figured woman on display, but rather her legs, butt, stomach or breast. One Guess Eyewear ad has a manââ¬â¢s head resting on a womanââ¬â¢s torso. While her breasts are visible, her head is not. Skyy Vodka continually uses womenââ¬â¢s legs in their advertisements
Monday, November 11, 2019
Reading Skills Essay
Reading daily, Reading deeply, Reading widely are the few important skills of reading from which we can enhance our understanding of passage, ameliorate our vocabulary, correct our grammatical mistakes, increase our thinking capacity and helps in improving or learning any part of a language. The more you read the one thing you realize the key to doing well in the examination, and the key to perform or present any task in a well equipped way. There are many techniques used in reading to get and understand whole idea or summary of the passage to improve reading. But few important skills of reading are given below to improve reading. 1. Styles of reading 2. Active reading 3. A tip for speeding up your active reading 4. Spotting authorsââ¬â¢ navigation aids 5. Words and vocabulary [pic]1. Styles of reading There are three styles of reading which we use in different situations: Scanning: Scanning is what you do to find an answer to a specific question. You may run your eyes quickly down the page in a zigzag or winding S pattern. If you are looking for a name, you note capital letters. For a date, you look for numbers. Vocabulary words may be boldfaced or italicized. When you scan for information, you read only what is needed. Itââ¬â¢s useful to scan parts of texts to see if theyââ¬â¢re going to be useful to you: â⬠¢ the introduction or preface of a book â⬠¢ the first or last paragraphs of chapters â⬠¢ the concluding chapter of a book. Skimming: for getting the gist of something Skimming is covering the chapter to get some of the main ideas and a general overview of the material. It is what you do first when reading a chapter assignment. You donââ¬â¢t read for details at this point. Here is how you skim a chapter: . To preview a passage before you read it in detail à · Read the first paragraph of the chapter line by line. à · Next, read all the bold print headings starting at the beginning. à · Read the first sentence of every paragraph. à · Study any pictures, graphs, charts, and maps. à · Finally, read the last paragraph of the chapter. As you skim, you could write down the main ideas and develop a chapter outline. Detailed reading: for extracting information accurately Where you read every word, and work to learn from the text. In this careful reading, you may find it helpful to skim first, to get a general idea, but then go back to read in detail. Use a dictionary to make sure you understand all the words used. [pic]2. Active reading When youââ¬â¢re reading for your course, you need to make sure youââ¬â¢re actively involved with the text. Itââ¬â¢s a waste of your time to just passively read, the way youââ¬â¢d read a thriller on holiday. Always make notes to keep up your concentration and understanding. Here are four tips for active reading. Underlining and highlighting Pick out what you think are the most important parts of what you are reading. Do this with your own copy of texts or on photocopies, not with borrowed books. If you are a visual learner, youââ¬â¢ll find it helpful to use different colours to highlight different aspects of what youââ¬â¢re reading. Note key words Record the main headings as you read. Use one or two keywords for each point. When you donââ¬â¢t want to mark the text, keep a folder of notes you make while reading. Questions Before you start reading something like an article, a chapter or a whole book, prepare for your reading by noting down questions you want the material to answer. While youââ¬â¢re reading, note down questions which the author raises. Summaries Pause after youââ¬â¢ve read a section of text. Then: 1. put what youââ¬â¢ve read into your own words; 2. skim through the text and check how accurate your summary is and 3.fill in any gaps. [pic]3. A tip for speeding up your active reading You should learn a huge amount from your reading. If you read passively, without learning, youââ¬â¢re wasting your time. So train your mind to learn. Try the SQ3R technique. First developed by researchers at Ohio State University, SQ3R is a useful technique for absorbing written information. It helps you to create a good mental framework of a subject, into which you can fit the right facts. It helps you to set study goals and prompts you to use the review techniques that will help you to remember. The acronym SQ3R stands for the five sequential techniques you should use to read a book: Survey, Question, Read, Recite and Review. Survey Gather the information you need to focus on the work and set goals: â⬠¢ Read the title to help prepare for the subject â⬠¢ Read the introduction or summary to see what the author thinks are the key points â⬠¢ Notice the boldface headings to see what the structure is â⬠¢ Notice any maps, graphs or charts. They are there for a purpose â⬠¢ Notice the reading aids, italics, bold face, questions at the end of the chapter. They are all there to help you understand and remember. Questionà Help your mind to engage and concentrate. Your mind is engaged in learning when it is actively looking for answers to questions. Make questions that can be answered during the reading of the material. This will give a purpose to your reading. Take a heading and turn it into a question. For example, if a heading in a chapter about Cell Division is in your biology text, make a question by turning the title around: ââ¬Å"How does cell division occur? â⬠or ââ¬Å"How many steps are involved in cell division? â⬠Read Read the first section with your questions in mind. Now you read the material trying to find answers to your questions. This is a careful reading, line by line. You may want to take notes or make flashcards. Recall As you read, look away from your book and notes and try to answer your questions. This checks your learning and helps put that information in your memory. After each section, stop and think back to your questions. See if you can answer them from memory. If not, take a look back at the text. Do this as often as you need to.. Review To check your memory, scan portions of the material or your notes to verify your answers. Review the material and note the main points under each heading. This review step helps you retain the material. The SQ3R method is just one technique that can be used to retain information you collect while reading. Students learn in different ways. Therefore they should be aware of their learning styles. Knowing whether you are an Auditory (learn by hearing), Visual (learn by seeing) or Kinesthetic (hands-on) learner helps you to understand your best learning environment. The SQ3R technique of reading can help to enhance your reading skills no matter what your style is. [pic]4. Spotting authorsââ¬â¢ navigation aids Learn to recognize sequence signals, for example: ââ¬Å"Three advantages ofâ⬠¦ â⬠or ââ¬Å"A number of methods are availableâ⬠¦ â⬠leads you to expect several points to follow. The first sentence of a paragraph will often indicate a sequence:â⬠One important cause ofâ⬠¦ â⬠followed by ââ¬Å"Another important factorâ⬠¦ â⬠and so on, until ââ¬Å"The final cause ofâ⬠¦ â⬠General points are often illustrated by particular examples, for example: General: Birdsââ¬â¢ beaks are appropriately shaped for feeding. Particular: Sparrows and other seed-eating birds have short, stubby beaks; wrens and other insect eaters have thin pointed beaks; herons and other fish hunters have long, sharp beaks for spearing their prey. Whatever you are reading, be aware of the authorââ¬â¢s background. It is important to recognize the bias given to writing by a writerââ¬â¢s political, religious, social background. Learn which newspapers and journals represent a particular standpoint [pic]5. Words and vocabulary When youââ¬â¢re a graduate people expect you to use a vocabulary which is wider than a school-leaverââ¬â¢s. To expand your vocabulary: Choose a large dictionary rather than one which is ââ¬Ëcompactââ¬â¢ or ââ¬Ëconciseââ¬â¢. You want one which is big enough to define words clearly and helpfully (around 1,500 pages is a good size). Avoid dictionaries which send you round in circles by just giving synonyms. A pocket dictionary might suggest: ââ¬Ëimpetuous = rashââ¬â¢. A more comprehensive dictionary will tell you that impetuous means ââ¬Ërushing with force and violenceââ¬â¢, while another gives ââ¬Ëliable to act without considerationââ¬â¢, and add to your understanding by giving the derivation ââ¬Ë14th century, from late Latin impetuous = violentââ¬â¢. It will tell you that rash means ââ¬Ëacting without due consideration or thoughtââ¬â¢, and is derived from Old High German rasc = hurried. So underlying these two similar words is the difference between violence and hurrying. There are over 600,000 words in the Oxford English Dictionary; most of them have different meanings, (only a small proportion is synonyms). Avoid dictionaries which send you round in circles by using very complicated language to define the term youââ¬â¢re looking up, leaving you struggling to understand half a dozen new words. Keep your dictionary at hand when youââ¬â¢re studying. Look up unfamiliar words and work to understand what they mean. Improve your vocabulary by reading widely. Reading skills in a precis form Comprehensions Reading comprehension is a basic skill that each college student must possess. Believe it or not, reading is a complex, accrued skillââ¬ânot acquired overnight learning to read and comprehend takes practice. Comprehension involves obtaining information from written text. A reader who comprehends a text accurately understands what the writer intended to communicate. She understands the purpose and the main idea. Comprehension cannot be observed directly, but a reader who is able to retell, paraphrase or summarize a text demonstrates comprehension. Interpretation â⬠¢ When a reader interprets a text, he is employing a critical thinking strategy. He uses evidence and clues from the text to draw conclusions and looks for larger or more universal principals in what he has read. Interpretation requires going beyond the initial impression of what he has read to develop a more complex and complete understanding. Analysis â⬠¢ When a reader analyzes the text, she identifies the assumptions of the writer and examines the structure of the argument. She asks questions such as, ââ¬Å"Does the evidence support the argument? â⬠and ââ¬Å"Does it support the conclusions the writer draws? â⬠She is looking for evidence of a logical and/or consistent argument. Synthesis â⬠¢ With synthesis, the skilled reader is able to show how a text develops or builds meaning. He sorts out and reconstructs ideas in a text to point out how they are interrelated. He compares and extends meaning from multiple sources. Evaluation â⬠¢ Evaluation, determining the quality and effectiveness of a text, is the highest level of critical thinking associated with reading, according to Lesley Thompson, Senior Assessment and Accountability Program Associate at the Northwest Regional Education Laboratory. An effective reader evaluates the merit of the text by drawing on her own experience and knowledge and considering whether other sources provide evidence that agrees with or contradicts the writerââ¬â¢s argument.
Saturday, November 9, 2019
Private and Public Spheres in Sociology
Private and Public Spheres in Sociology Within sociology, public and private spheres are thought of as two distinct realms in which people operate on a daily basis. The basic distinction between them is that the public sphere is the realm of politics where strangers come together to engage in the free exchange of ideas, and is open to everyone, whereas the private sphere is a smaller, typically enclosed realm (like a home) that is only open to those who have permission to enter it. Origins of the Concept The concept of distinct public and private spheres can be traced back to the ancient Greeks, who defined the public as the political realm where the direction of society and its rules and laws were debated and decided upon, and the private as the realm of the family and economic relations. However, how we define the distinction within sociology has changed over time. Within sociology how we define the private and public spheres is largely due to the work of the German sociologist Jà ¼rgen Habermas. A student of critical theory and the Frankfurt School, he published a book in 1962,à The Structural Transformation of the Public Sphere, that is considered the key text on the matter. Public Sphere According to Habermas, the public sphere, as a place where the free exchange of ideas and debate happens, is the cornerstone of democracy. It is, he wrote, made up of private people gathered together as a public and articulating the needs of society with the state. From this public sphere grows a public authority that dictates the values, ideals, and goals of a given society. The will of the people is expressed within it and emerges out of it. As such, a public sphere must have no regard for theà statusà of the participants, be focused on common concerns, and be inclusiveall can participate. In his book, Habermas argues that the public sphere actually took shape within the private sphere, as the practice of discussing literature, philosophy, and politics among family and guests became a common practice. These practices then left the private sphere and effectively created a public sphere when men started engaging in them outside of the home. In 18th Century Europe, the spread of coffeehouses across the continent and Britain created a place where the Western public sphere first took shape in modern time. There, men engaged in discussions of politics and markets, and much of what we know today as laws of property, trade, and the ideals of democracy were crafted in those spaces. Private Sphere On the flip side, the private sphere is the realm of family and home life that is, in theory, free of the influence of government and other social institutions. In this realm, ones responsibility is to oneself and the other members of ones household, and work and exchange can take place within the home in a way that is separate from the economy of the greater society. However, the boundary between the public and private sphere is not fixed but is flexible and permeable, and is always fluctuating and evolving. Its important to note that women were almost uniformly excluded from participating in the public sphere when it first emerged, and so the private sphere, the home, was considered the womans realm. This is why, historically, women had to fight for the right to vote in order to participate in politics, and why gender stereotypes about women belonging in the home linger today. Historically within the U.S. people of color and others perceived as different or deviant have been excluded from participating in the public sphere too. Though progress in terms of inclusion has been made over time, we see the lingering effects of historical exclusion in the over-representation of white men in the U.S. congress. Updatedà by Nicki Lisa Cole, Ph.D.
Wednesday, November 6, 2019
Free Essays on Timeout
BEYOND TIME-OUT Some Discipline Strategies Every Parent Needs to Know CHANGE THE SCENE The best way to discipline a baby under a year old combines baby-proofing with distraction. First, you have to make the house secure so that your child can safely explore his environment. But because no place is ever 100 percent baby proof, whenever your little one heads toward trouble-reaching for an electrical cord or the TV, pulling the dog's tailsimply get him involved in another activity. You can't expect your baby to understand rules and consequences, although you can say no as you remove him from the danger. Shouting "No!" however, will only frighten him, and hitting or shaking a baby should never be done. So constant supervision is needed at this stage. Distraction can also work with toddlers, and sometimes even preschoolers, who are easily overwhelmed if you say no-no too many times. Instead of reprimanding, try drawing your child away from something off-limits by saying, "Come look at this," or singing a silly song. GIVE FAIR WARNING For toddlers and preschoolers, who are just learning how to behave appropriately, it's best to give a reminder about a rule before you enforce the penalty. In fact, a well-timed warning can avert trouble altogether, or at least stop it from continuing. If your son starts to splash in the bathtub, you might announce, "Remember the rule: Water stays in the tub. If you splash again, you'll have to get out." Warnings involve specific consequences that you must be prepared to impose if the behavior continues. They should be promises you intend to fulfill, even if they're inconvenient: "If you unbuckle your seat belt again, we're going back home." Statements like "That's it! I'm giving all your toys away!" or "You're really going to get it this time!" are either so exaggerated or so vague that they're meaningless, and children quickly learn to ignore them. REPRIMAND THE RIGHT... Free Essays on Timeout Free Essays on Timeout BEYOND TIME-OUT Some Discipline Strategies Every Parent Needs to Know CHANGE THE SCENE The best way to discipline a baby under a year old combines baby-proofing with distraction. First, you have to make the house secure so that your child can safely explore his environment. But because no place is ever 100 percent baby proof, whenever your little one heads toward trouble-reaching for an electrical cord or the TV, pulling the dog's tailsimply get him involved in another activity. You can't expect your baby to understand rules and consequences, although you can say no as you remove him from the danger. Shouting "No!" however, will only frighten him, and hitting or shaking a baby should never be done. So constant supervision is needed at this stage. Distraction can also work with toddlers, and sometimes even preschoolers, who are easily overwhelmed if you say no-no too many times. Instead of reprimanding, try drawing your child away from something off-limits by saying, "Come look at this," or singing a silly song. GIVE FAIR WARNING For toddlers and preschoolers, who are just learning how to behave appropriately, it's best to give a reminder about a rule before you enforce the penalty. In fact, a well-timed warning can avert trouble altogether, or at least stop it from continuing. If your son starts to splash in the bathtub, you might announce, "Remember the rule: Water stays in the tub. If you splash again, you'll have to get out." Warnings involve specific consequences that you must be prepared to impose if the behavior continues. They should be promises you intend to fulfill, even if they're inconvenient: "If you unbuckle your seat belt again, we're going back home." Statements like "That's it! I'm giving all your toys away!" or "You're really going to get it this time!" are either so exaggerated or so vague that they're meaningless, and children quickly learn to ignore them. REPRIMAND THE RIGHT...
Monday, November 4, 2019
Islamic Accounting & Financial Reporting Assignment
Islamic Accounting & Financial Reporting - Assignment Example The risks towards oneââ¬â¢s life, wealth and health are growing as numbers of incidents and thefts are growing in all parts of the world but these threats are more severe in the case of Islamic countries where terrorism and unlawfulness is rising all the time (Lapidus, 1996). The whole idea behind Islamic Takaful insurance is to legalize and Islamize the notion of insurance (Maysami & Williams, 2006). The conceptual framework of Takaful insurance is not a new one because Prophet Mohammad had implemented it fourteen centuries ago. However, the featured concept is based on mutual cooperation of all the policyholders (Wahab, Lewis, & Hassan, 2007). The funds are gathered and then deserving policyholder is paid by all others so that he or she can get through a rough time. The responsibility of each policyholder to pay the suffering partner is found to be stemming from ethics and humanity. No legal measures are taken in order to bind policyholders to help each other. The Islamic teachi ngs promote charity and genuine concern for others and the emphasis on the need to assist those Muslims who are going through rough times increase manifold in Islamic teachings and Quran. The policyholders usually do not help those partners who did not help them in the difficult period of life and it is also considered totally acceptable by Muslim Scholars as human relations are based on rule of reciprocity. The Takaful insurance challenges the presence of interest which according to teachings of Islam promotes exploitation and social inequality in the society. Moreover, it is imperative to note that Takaful insurance is not a very powerful tool of moneymaking right now and therefore, the companies engaged in this business have to get themselves ensured with other conventional service providers in order to remain afloat in the industry. Additionally, most of the Muslim capitalists do not consider the notion of Takaful insurance viable in nature because according to them, it ignores
Saturday, November 2, 2019
Strategic Essay Example | Topics and Well Written Essays - 500 words
Strategic - Essay Example An example of a sustainable competitive advantage that has stood the test of time for uniqueness is Coca Cola. Many competitors have tried to replicate or duplicate the Coca Cola formula, with no success. Most people can tell the difference between a Coca Cola and a generic cola. Coca Cola is unique. A company can also create a product that cannot be replicate or difficult to do so. An example of a product difficult to replicate would be Microsoft Windows. Due to copyright laws Microsoft Windows can never be replicated exactly with out Microsoftââ¬â¢s permission. A product superior to the competition can also be controlled internally. Companyââ¬â¢s are in charge of what is used to make their products. Using a lower standard can make a product cheaper, but not have the same quality. Examples can be found in the difference between name brands and store brands. Store brands can be cheaper, but a name brand will have more quality. Sustainability is vital for a productââ¬â¢s succ ess. A sustainable product will address needs for a long period of time. An example would be Nike. Nike makes tennis shoes. Until there is a time when shoes are no longer needed, which is probably not in the near future, Nike will have a sustainable product. Gasoline is not a sustainable product. There is a limited supply, which will someday no longer be around. A product that can work in multiple situations is also a must. Coke can be drunk anytime, for a meal, on the road, or for no reason at all. Nike and Microsoft can also be used for multiple situations. A product like can only work in one situation, might sell, but not as well. All of these factors to make a company or organization have sustainability of competitive are internally controlled. Internal decisions are what make the companyââ¬â¢s there own. 2. What are the main features of the rational planning approach to Strategic Marketing? Highlight some of the problems associated with
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